Anushka Bhardwaj, Business Standard

Stories by Anushka Bhardwaj, Business Standard

The Intern's Dilemma

The Intern's Dilemma

Rediff.com   12 Sep 2024

'When it is unpaid, sometimes, they don't take you seriously.' 'Work is not reviewed, and there is no effort in making interns learn.'

Paralympians Soar, But Await India Inc's Leap Of Faith

Paralympians Soar, But Await India Inc's Leap Of Faith

Rediff.com   10 Sep 2024

'Historically, there hasn't been much representation around para-athletes from a brand perspective.' 'With their best medal tally in Paris, it has triggered considerable organic interest.'

Airfares Rise By 53% As Competition Fades

Airfares Rise By 53% As Competition Fades

Rediff.com   5 Sep 2024

Indigo has zero competition on 61.2 per cent of its 838 domestic routes.

Dahi Handi: Insurers Cover 90,000+ Govindas

Dahi Handi: Insurers Cover 90,000+ Govindas

Rediff.com   26 Aug 2024

'As on August 25, 94,753 Govindas have been insured.' 'This number is expected to rise further, as proposals for 5,000 to 8,000 Govindas are received daily.'

Airfares Already Soar For Diwali!

Airfares Already Soar For Diwali!

Rediff.com   20 Aug 2024

'Airlines are aware that during peak times like Diwali, demand will be high, so prices remain steep even for tickets purchased 90 days ahead.'

The Nehruvian Who Fell Out With Sonia Gandhi

The Nehruvian Who Fell Out With Sonia Gandhi

Rediff.com   12 Aug 2024

Because of his proximity to Indira Gandhi, he was able to intervene directly at the level of the PMO, which he did in the days leading up to the partition of Pakistan in 1971 when he transferred crucial information about Pakistan's moves via information handed to him by an East Pakistani diplomat in Poland where he was posted.

'Brand' Welcome Awaits Olympic Stars

'Brand' Welcome Awaits Olympic Stars

Rediff.com   12 Aug 2024

'The Paris Olympics has once again blessed the Indian sports marketing landscape with fresh faces and promises.' 'Expect at least one biopic.'

MFs Boom Despite Market Volatility

MFs Boom Despite Market Volatility

Rediff.com   10 Aug 2024

Mutual Fund inflows in FY25 have already reached two-thirds of the total inflows seen in the entire FY24, with net inflows standing at Rs 1.3 trillion.

Aamir Khan, Kiran Rao In Supreme Court

Aamir Khan, Kiran Rao In Supreme Court

Rediff.com   10 Aug 2024

Lawyers flooded the courtroom of Chief Justice of India D Y Chandrachud to witness the proceedings as one special guest -- Aamir Khan -- was seated in the front row.

Sebi Can't Recover Rs 76,293 Cr Dues!

Sebi Can't Recover Rs 76,293 Cr Dues!

Rediff.com   10 Aug 2024

Out of 3,871 recovery certificates issued by the regulator in various cases, 807 have been certified as difficult to recover.

Why Brands Are Chasing Olympic Medalists

Why Brands Are Chasing Olympic Medalists

Rediff.com   3 Aug 2024

'There's significant interest from both existing and new sponsors who recognise the value of associating with Olympic athletes.'

Why Brands Are Slurping Over Ro-Ko

Why Brands Are Slurping Over Ro-Ko

Rediff.com   15 Jul 2024

'Their chemistry is organic and authentic, making them an appealing choice for collaborative endorsements.'

What India Inc Expects From Modi 3.0

What India Inc Expects From Modi 3.0

Rediff.com   7 Jun 2024

'In the new coalition government, India's reform agenda may prioritise job creation and factor market reforms.'

Vendors Get Busy For Result D-Day

Vendors Get Busy For Result D-Day

Rediff.com   3 Jun 2024

From florists in Ghazipur's phool mandi to sweet shop owners in Old Delhi's Chandni Chowk, the preparations, if not the sales, have already begun.

Delhi Gets Ready To House New MPs

Delhi Gets Ready To House New MPs

Rediff.com   27 May 2024

'We don't have a say which MP stays where. We prepare everything and allot according to the list we get from Parliament.'

Digvijaya Singh Eyes Old Turf Again

Digvijaya Singh Eyes Old Turf Again

Rediff.com   7 May 2024

'This is my last election; hence, I need people's support and blessing to achieve and ensure victory.'

Why Election 2024 Is So Subdued...

Why Election 2024 Is So Subdued...

Rediff.com   22 Apr 2024

'It's dull because this time the election is spread over such a long period.'

Political Memes Are No Laughing Matter

Political Memes Are No Laughing Matter

Rediff.com   12 Apr 2024

'In India, political parties want to portray their leaders as cinematic heroes critical of their opponents.' 'This is where memes come into play.'

Low Demand For Parties Merchandise

Low Demand For Parties Merchandise

Rediff.com   8 Apr 2024

'Merchandise plays a key role in creating buzz about a specific party.'

GenAI Debuts In Lok Sabha Polls

GenAI Debuts In Lok Sabha Polls

Rediff.com   30 Mar 2024

'This Lok Sabha election is more of a trial for GenAI content.'