Anushka Bhardwaj, Business Standard

Stories by Anushka Bhardwaj, Business Standard

'Brand' Welcome Awaits Olympic Stars

'Brand' Welcome Awaits Olympic Stars

Rediff.com   12 Aug 2024

'The Paris Olympics has once again blessed the Indian sports marketing landscape with fresh faces and promises.' 'Expect at least one biopic.'

MFs Boom Despite Market Volatility

MFs Boom Despite Market Volatility

Rediff.com   10 Aug 2024

Mutual Fund inflows in FY25 have already reached two-thirds of the total inflows seen in the entire FY24, with net inflows standing at Rs 1.3 trillion.

Aamir Khan, Kiran Rao In Supreme Court

Aamir Khan, Kiran Rao In Supreme Court

Rediff.com   10 Aug 2024

Lawyers flooded the courtroom of Chief Justice of India D Y Chandrachud to witness the proceedings as one special guest -- Aamir Khan -- was seated in the front row.

Sebi Can't Recover Rs 76,293 Cr Dues!

Sebi Can't Recover Rs 76,293 Cr Dues!

Rediff.com   10 Aug 2024

Out of 3,871 recovery certificates issued by the regulator in various cases, 807 have been certified as difficult to recover.

Why Brands Are Chasing Olympic Medalists

Why Brands Are Chasing Olympic Medalists

Rediff.com   3 Aug 2024

'There's significant interest from both existing and new sponsors who recognise the value of associating with Olympic athletes.'

Why Brands Are Slurping Over Ro-Ko

Why Brands Are Slurping Over Ro-Ko

Rediff.com   15 Jul 2024

'Their chemistry is organic and authentic, making them an appealing choice for collaborative endorsements.'

What India Inc Expects From Modi 3.0

What India Inc Expects From Modi 3.0

Rediff.com   7 Jun 2024

'In the new coalition government, India's reform agenda may prioritise job creation and factor market reforms.'

Vendors Get Busy For Result D-Day

Vendors Get Busy For Result D-Day

Rediff.com   3 Jun 2024

From florists in Ghazipur's phool mandi to sweet shop owners in Old Delhi's Chandni Chowk, the preparations, if not the sales, have already begun.

Delhi Gets Ready To House New MPs

Delhi Gets Ready To House New MPs

Rediff.com   27 May 2024

'We don't have a say which MP stays where. We prepare everything and allot according to the list we get from Parliament.'

Digvijaya Singh Eyes Old Turf Again

Digvijaya Singh Eyes Old Turf Again

Rediff.com   7 May 2024

'This is my last election; hence, I need people's support and blessing to achieve and ensure victory.'

Why Election 2024 Is So Subdued...

Why Election 2024 Is So Subdued...

Rediff.com   22 Apr 2024

'It's dull because this time the election is spread over such a long period.'

Political Memes Are No Laughing Matter

Political Memes Are No Laughing Matter

Rediff.com   12 Apr 2024

'In India, political parties want to portray their leaders as cinematic heroes critical of their opponents.' 'This is where memes come into play.'

Low Demand For Parties Merchandise

Low Demand For Parties Merchandise

Rediff.com   8 Apr 2024

'Merchandise plays a key role in creating buzz about a specific party.'

GenAI Debuts In Lok Sabha Polls

GenAI Debuts In Lok Sabha Polls

Rediff.com   30 Mar 2024

'This Lok Sabha election is more of a trial for GenAI content.'

Future of digital payments in India

Future of digital payments in India

Rediff.com   20 Mar 2024

'The focus needs to shift towards the ability to collect payments, particularly in tier-3 to tier-4 areas where acceptance is still lacking.'

'Small finance banks need to build all product ranges'

'Small finance banks need to build all product ranges'

Rediff.com   15 Mar 2024

'You cannot have only one product or one market or one customer segment.'

How Byju's Staff Struggle With Layoffs

How Byju's Staff Struggle With Layoffs

Rediff.com   4 Mar 2024

'Due to the fear caused by the Byju's crisis, several employees have chosen to take up entry-level jobs in firms other than edtech.'

Qatar Reprieve Highlights India Diplomacy

Qatar Reprieve Highlights India Diplomacy

Rediff.com   26 Feb 2024

The incident remains a reminder of the inherent fragilities of all geopolitical relationships.

Is Son Preference Hurting India?

Is Son Preference Hurting India?

Rediff.com   9 Feb 2024

A cultural preference for sons in India may be expressed as 'son preference' or 'daughter aversion', arising from patrilocality, patrilineality, the cost of dowry, and old-age support from sons.

What If Trump Wins A Second Term?

What If Trump Wins A Second Term?

Rediff.com   25 Jan 2024

Although India-US relations have strengthened significantly in recent years, partly because of the security situation in the region, the Indian policy establishment would have to be prepared to protect India's interests in a world that could get more unpredictable.